There are actually more like 345 million different Spotify experiences-one for each listener. Gustav Söderström, Spotify’s Chief R&D Officer, said it best : “There isn’t just one Spotify experience.

Last month at our virtual event, Stream On, we announced that we would be ev olving and expanding our beloved Daily Mix family by adding more playlists that are increasingly personalized to you and evolve over time-so you have more recommendations to choose from based on your moods and interests. And since personalization is our thing, we’re always iterating and improving our products in order to provide the best possible audio experience for our listeners. Sound familiar? It is: Spotify Mixes were inspired by Daily Mix, our most popular personalized playlist among users. They’ll be rolling out starting today to Spotify users globally. These mixes, built with you in mind, start with the songs you like and update with songs we think you’ll love.

Recently, we’ve been working on a new family of personalized playlists: Spotify Mixes.

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